on! Plus Smooth Mint Regular

on! Plus Smooth Mint Regular provides a strong, refreshing menthol flavour with a smooth edge. There’s 6 mg of nicotine per pouch, which is a standard strength, earning it a rating of two out of four for potency.

Pouches boast a slim format, meaning they’re a standard length yet slimmer than traditional-sized pouches. This makes them a better choice for public use since they produce minimal lip-bulge, making them less noticeable to others. They’re also all-white, meaning they’re free from tobacco and won’t stain teeth or cause unpleasant smells. As with all on! products, the pouch contents are dry, providing a more long-lasting experience with a slower release of nicotine and flavour.

The on! brand belongs to American tobacco giant Altria, which acquired the original manufacturer Burger Söhne in a major deal in 2019. Before the acquisition, on! was already a highly popular brand. But it has benefitted from Altria’s ambitions to move into the smoke-free segment of the nicotine industry, with new projects such as the Plus range underway.

Declaration of content
Filler (E460, E967), vegetable oil, acidity regulator (E500), aromas, salt, nicotine, emulsifier (E433), stabilizer (E304, E307), sweetener (E955).